X Marks the Spot: How to Engage Gen X Audiences
For the past thirty years, Baby Boomers (those born between 1946-1964) have been the primary supporters of many arts and culture organizations. While they’ve played an invaluable role in our arts communities thus far, we also need to focus on how to care for the next generations of patrons. In doing so, many nonprofits have taken strides to invest more into Millennials (those born between 1981-1996), but now it’s time to shine the spotlight on the generation between these two: Generation X!