Today’s blog post is written by Allison Klein, Senior Platform Specialist, PatronManager.
In the past, I’ve written for this blog about my experiences as a theater subscriber and museum member, but over the last few years, I’ve realized how much the subscription model has taken over the way I (and many others!) consume media and participate in consumer culture. I subscribe to multiple media streaming services, a book of the month club, a meal kit delivery service, and have tried several different beauty box subscriptions. I’ve also given ‘snack of the month’ and ‘craft of the month’ subscriptions to my friends as gifts.
One of the reasons I tend to favor these subscription services over (or in supplement to) their more a la carte alternatives is that it takes some of the pressure off of the decision-making process, in an over-saturated world. There’s a certain amount of guesswork that gets removed from my daily routine because I don’t have to make a choice about what to make for dinner or what new product to try. There’s also a freedom that comes from subscribing — paying a flat rate for a product means that the stakes are lowered. If I don’t like one item, it doesn’t feel like a waste of time or money, and it’s easier to try something else without incurring an additional cost.
So it might not come as a surprise to learn that a few months ago I succumbed to the peer pressure that my more movie-obsessed friends had been exerting, and signed up for MoviePass. In addition to appealing to my subscription-loving self, I also saw it as an opportunity to explore a new idea being implemented in the ticketing industry. Read the Article