Today’s guest blog post is written by Samantha Colbert, Senior Client Administrator, PatronManager.
Dear [Patron Name],
Thank you for attending [last Thursday’s show], we really hope you enjoyed it! If you did, you might want to consider coming back for [this show in June] as it’s the same style. Or, if you’re looking for something a bit different maybe come to [this weekend’s show] as it would definitely be a change of pace. [Include information about this weekend’s show]. Plus, if you order online using [this discount code], you can bring a friend for 50% off! Hope to see you soon!
Many organizations wish they could write this email, but are missing key information. While it’s possible to track all this data with an excel spreadsheet, it’s a lot of manual work with a great deal of room for human error. Ticketing software can track who purchased tickets to what show, and maybe even if they attended, but you’d still need to do a lot of manual work to cross-reference if those same patrons had purchased tickets to other shows, and to find other key data to make this email the most effective it can be. While spreadsheets are useful (and might be able to help you aggregate this data eventually), a better, easier, and faster solution is a CRM (Customer Relationship Management) system. Salesforce is the CRM system upon which PatronManager was built. A CRM system can help your organization gather insights from your customers. It basically builds the Excel spreadsheet for you. And, if you’re using Salesforce, it’s in the cloud, so no more emailing those spreadsheets or wishing you had your flash drive with you; everyone can see the same report (possibly even your board members, from their phone, in a board meeting)! Let’s take a look at that email above and break down exactly how this information would be tracked with a CRM system:Read the Article
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