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X Marks the Spot: How to Engage Gen X Audiences

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For the past thirty years, Baby Boomers (those born between 1946-1964) have been the primary supporters of many arts and culture organizations. While they’ve played an invaluable role in our arts communities thus far, we also need to focus on how to care for the next generations of patrons. In doing so, many nonprofits have taken strides to invest more into Millennials (those born between 1981-1996), but now it’s time to shine the spotlight on the generation between these two: Generation X!

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5 Proven Ways to Gain Repeat Customers

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You spend a lot of time and resources developing effective marketing strategies that bring first-time ticket buyers in the door, but are you making the most of your customer retention efforts? Without additional targeted outreach, less than half of newcomers are likely to return for another event. Adding them to your monthly newsletter and sending them a post-performance thank you email is great, but there’s so much more you can be doing! Read on for five fool-proof ways to turn first-time ticket buyers into lifetime patrons.

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5 Ways to Increase Traffic to Your Website using SEO

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Prospective patrons are always searching the internet looking for their next performance, recital, or opera to attend. To capture this audience, it’s important that your organization’s website is easily discoverable in those search results – ideally at the top of the page! Search engine optimization, or SEO for short, is the process of improving your website so search engines like Google or Bing will rank it higher for free. Utilizing SEO best practices is essential in promoting your performances because it targets those who are already interested in what you have to offer, increasing the likelihood that they’ll make a purchase.

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5 Must-Use Types of Content Marketing for Your Nonprofit

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As a nonprofit marketer, you’re always on the lookout for new ways to engage your current audience, drive brand awareness, and attract new patrons. A great way to do this is by building out a full content marketing strategy, which involves writing and filming material for a wide range of mediums. By creating valuable content that resonates with your audience and speaks to their interests, you’ll keep your nonprofit top of mind when it’s time for them to make a donation. Read on to discover the five key types of content marketing you need to enhance your communications strategy and make a real connection with your supporters.

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