Marketing

Engagement, meet efficiency.

Targeted marketing takes on a whole new meaning with PatronManager. Now you can track all of your audience members’ activity, who they are, how they got there, and discover which engagement tactics it takes to keep them coming back again and again. Create attractive email campaigns and select recipients directly from PatronManager without a time-consuming import/export process. You can also monitor engagement stats by campaign to see how each one impacts ticket sales.

“Having our email marketing integrated directly into PatronManager has saved us time and allowed us to easily execute the type of targeted, segmented marketing that works to reach our audience.”

Lee Ann Bakros, Director of Marketing & Public Relations
Des Moines Community Playhouse

South Orange Performing Arts Center

Client Success Story

Chesapeake Shakespeare Company

Chesapeake Shakespeare Company was using multiple patron lists that made it hard for departments to share information — which also prevented the company from growing. Switching to PatronManager allowed the company to rapidly transfer the institutional knowledge of each patron relationship to new staff and volunteers. Powerful new reporting tools made it easy to tailor communications to different donors and prospect segments, allowing a relatively small staff to multiply their marketing efforts.

Hear from our clients

Better tools for better marketing.

PatronManager gives you the tools you need to get the results you want.

  • Track engagement.

    Run a single report to assess how email delivery, open rates, and click-throughs correspond with ticket sales and calculate your ROI.

  • Branded designs.

    Create attractive email campaigns with our templates or your own HTML.

  • Know your marketing ROI.

    Track return on your marketing investment, from campaign to cart to conversion.

  • Automated maid service.

    Each opt-in, bounce, and unsubscribe updates your unified patron records, ensuring every department works from accurate information.

White Paper: Personalizing Connections: Three Ideas to Update Your Marketing

Information is the most valuable currency for contemporary marketers. Knowing more about your patrons allows you to communicate opportunities that are more relevant to their interests. These customization efforts let your customers know their preferences and experiences are understood and appreciated.

The following white paper provides examples of customization, covering personalizing telephone calls and written communications like postcards and emails. They reinforce the theme that in the digital age, arts marketers should make the effort to reach out in unique, personal ways.

Read the white paper

See how PatronManager can help you achieve better results.

Request a Demo

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