Today’s blog post is written by Jude Shimer, Associate Director of Client Operations, PatronManager.
Working in development is a bit like being an anthropologist—or a psychologist. You’re constantly investigating why people behave the way they do. Why do some patrons choose to donate while others don’t? How do patrons decide how much to donate? And what can development departments do to influence their donors’ choices—say, the choice to submit a donation form?
Fortunately, you don’t have to be a psychologist to answer the last question. There’s ample research into which forms perform best, resulting in excellent guidelines for designing a successful online donation form. Here are some of the most helpful tips I’ve found:Read the Article