Patron Technology Continues To Expand Its Museum Market

Museum Veteran Whitney Rutter Joins as Senior Account Executive to Accelerate PatronManager within the Museum Marketplace


W. Rutter
Whitney Rutter Joins Patron Technology

Eugene Carr, founder and CEO, announced today that Whitney Alice Rutter has joined Patron Technology, a Salesforce Platinum Level ISV partner, as Senior Account Executive to accelerate the company’s expansion into the museum marketplace for PatronManager. Already serving more than 550 cultural organizations, PatronManager, the company’s premiere product, is a box office, ticketing, marketing, development, and staff collaboration system built entirely on the world’s most advanced cloud-based CRM platform – Salesforce.

Before joining Patron Technology, Ms. Rutter led the Americas Sales team for Antenna International, the leading provider in hand-held interpretation technologies within the museum and cultural marketplace. She oversaw the expansion of the region and the engagement of significant clients including many of the country’s most prominent museums. Prior to joining Antenna, Whitney held progressively higher positions within non-profit fundraising including Assistant Director of Membership at The Museum of Modern Art. During her time at MoMA, Whitney was instrumental in the development of the sophisticated membership program and the growth of the institution’s membership base from 40,000-120,000. With over 10 years in the field, she has extensive knowledge in education, fundraising, membership, marketing, and ticketing with a focus on strategic revenue growth through technology-based solutions.

Ms. Rutter says, “Joining Patron Technology is an opportunity for me to marry my background in arts and culture and my passion for innovative technology. I was drawn to Patron due to the unique approach of harnessing the Salesforce platform for the arts and cultural community. Patron Technology is opening a door for the arts community to access first class technology aligned with non-profit resources.”

Mr. Carr adds, “We are excited to welcome Whitney to our team. Her understanding of what museums and visitor-based institutions require to grow and to continue to thrive and her considerable expertise will enable us to quickly bring PatronManager to more museums and visitor-based institutions to help them reap the benefits of CRM.”


ABOUT PATRON TECHNOLOGY: Patron Technology aims to revolutionize the ticketing industry by providing arts and other live entertainment organizations with world-class customer relationship management (CRM), box office ticketing, fundraising, and email marketing technology. PatronManager൫, launched in 2010, is a box office, ticketing, marketing, and development system built entirely on the world’s most advanced cloud-based CRM platform – Salesforce. Patron Technology is a Salesforce Platinum Level ISV partner. PatronManager, used by over 550 organizations in the US and Canada, enables organizations to make their vital customer information available all in one place, accessible both in their offices and on mobile devices. Founded in 2001 by Eugene Carr, the New York City-based company began by offering PatronMail, an email service used by arts and cultural clients in all 50 states, and is dedicated to educating the non-profit community about e-marketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Director of Product Development) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. In addition, the company presents a regular schedule of live e-marketing seminars across the country and live educational webinars, and publishes monthly email newsletters and blogs on topics relevant to the industry.

ABOUT WHITNEY RUTTER: Whitney Alice Rutter joins Patron Technology after over 10 years of leadership positions within Fundraising and Business Development in the museum and cultural community. She was most recently Director of Sales, Americas for Antenna International, the leading hand-held media provider in the Museum and Cultural sectors. Prior to Antenna, Whitney held progressively higher positions in nonprofit fundraising including Assistant Director within The Museum of Modern Art’s Membership department. Whitney holds a MA in International Affairs from CUNY Graduate Center and a BA in Cultural Studies from The University of North Carolina at Chapel Hill.

ABOUT EUGENE CARR: Eugene Carr is the CEO and founder of Patron Technology, LLC, a New York City-based company and Salesforce Channel Partner. In 1994, he pioneered online event ticketing for the arts when he founded In 2001, he launched Patron Technology’s first flagship product, PatronMail, and in 2010, he launched PatronManager, Patron Technology’s newest flagship product. Mr. Carr writes the popular blog Wired for Culture and his latest book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, was published in April 2011.

Learn More about PatronManager, the powerful CRM platform that helps you sell more tickets, raise more money, and cultivate stronger bonds with your audience, all in one database.