Invited by PatronManager Founder Gene Carr, today’s guest blog post is written by Erin Michelson, CEO & Founder, Summery.
Last year, the nearly 80 million Americans that count themselves as millennials spent an estimated $600 billion. This spending power is expected to increase to $1.4 trillion annually by 2020—representing a full 30% of all consumer sales.
It’s not only about how much money millennials are spending, but also what they’re spending their money on. The 2017 Modern Wealth Index shows that 73% of millennial respondents spend disposable income on activities such as live music, sports, and other events.
The bottom line is that within the next 2 years a whole lot of money is going to be spent on event ticket sales. So how can event organizers maximize this opportunity? Read the Article