BSO Idol: The Pops Goes YouTube
As long as we’re talking about the Boston Pops, did anyone notice the *real* PR
coup last week? In one fell swoop they have leveraged the power of the Internet
and the concept of American Idol — and in the process made themselves more cool
It’s a simple idea — that costs them basically nothing. It’s
called POPSearch. They have posted a competition to sing with the Boston Pops
online. You apply by uploading a video to YouTube and then people will vote for
the winner. Assuming that Howard Stern doesn’t get wind of this, this should be
an amazing PR event as well as a totally hip way to reach out to a bigger
So, how about all the orchestras in America trying this? How
about with classical music, not just pops? How about auditions for Hamlet, or
Nutcracker for that matter? Sure it’s a trick – but it’s a darn interesting one,
and a PR generator at that.
Since arts organizations are trying the
latest thing – here’s a totally simple idea, that’s hip, Democratic, and free!