Written for arts marketing executives, leaders, board members, and all those interested in audience development for the arts, Breaking the Fifth Wall proposes a new framework for arts marketing in the digital era.
Advances in technology and shifts in consumer behavior have changed the way audiences want to communicate with arts organizations. In this new paradigm, arts marketers must reconnect with patrons in a meaningful way after they have left a performance venue by creatively and regularly reminding them of everything the organization has to offer.
Written by Eugene Carr, Founder and Michelle Paul, Managing Director, Breaking the Fifth Wall encourages managers to embrace the new tools and technology available today which can empower them to transform their organization’s audience development efforts.
Purchase now from Amazon or Barnes & Noble. You can also purchase a Spanish language version.