Using Facebook To Build Fundraising

There has been a lot of discussion about how Facebook can help you sell more tickets, however this is not the only thing it can do for your organization. Here is a really smart post from About Money, that talks about coming up with an advertising strategy, vis-a-vis Facebook, to generate end-of-year donations. Admittedly this post is geared towards mission-oriented non-profits, but the message is applicable in the arts world. The article makes a compelling case about the mechanics of how to do this and why. One smart idea is that you can segment your current donors out and target them with specific ads, versus those who may not know your organization.

The essence of the article is that Facebook advertising works, and it can work not only to generate a ticket sale, but also a philanthropic gift. Now is the time to be thinking about your end-of-year solicitations, and this is a worthy aspect to consider adding to your marketing plan. While you’re at it, check out the following post from Nonprofit Hub, entitled 5 Things You Can Do Now to Plan Your End-of-Year Fundraising.

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