Thanking Your Monthly Donors
Does your organization offer recurring donations? If so, do you acknowledge your recurring donors in the same way you recognize and thank your donors who contribute once a year? This thoughtful post by Pamela Grow got me thinking about this topic.
Her main message, which seems pretty obvious but likely often overlooked, is that if you have a donor who is contributing say $25/month – you had best come up with a plan to thank that person multiple times during the year, and in multiple ways.
You ought not treat these donors like a crock-pot and “set it and forget it.” They are reminded monthly in their invoices, or on their credit card statements that they are donating – and unlike how you might acknowledge a single donation – these donors need more care and feed.