What To Do
Now that that American Airlines thing is out of my system, let’s turn to the positive.
I read a lot about
our industry and often what the corporate world is doing in e-mail marketing
isn’t completely relevant. However, today I want to share an article with you
from DM News which i think succinctly captures some best-practices for e-mail that
I’ve been talking about for years.
read the whole thing.
you are, the main points are:
wire frame template (PatronMail helps you do this)
different colors and fonts
(set and manage expectations)