What To Do
Now that that American Airlines thing is out of my system, let’s turn to the positive.
I read a lot about
our industry and often what the corporate world is doing in e-mail marketing
isn’t completely relevant. However, today I want to share an article with you
from DM News which i think succinctly captures some best-practices for e-mail that
I’ve been talking about for years.
The article is here and I hope you’ll
read the whole thing.
read the whole thing.
However, if you’re pressed for time, and I know many of
you are, the main points are:
you are, the main points are:
1. Know your
audience
audience
2. Mail only
relevant information
relevant information
3. Develop a strong
wire frame template (PatronMail helps you do this)
wire frame template (PatronMail helps you do this)
4. Avoid many
different colors and fonts
different colors and fonts
5. Don’t overload
your audience
your audience
6. Set the stage
(set and manage expectations)
(set and manage expectations)
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