The NY Times Does SPAM Well
I want to call your attention to an article in today’s edition of The New York Times which describes the complexity of getting your legitimate e-mail delivered properly and not inadvertently marked as spam.
You’ll need an account to read the article which is called When They Say You Are a Spammer.
The article talks about the importance of vetting your e-mail vendor to make sure that they take e-mail delivery seriously. We’ve taken e-mail delivery seriously for years and have done extremely well in this regard. Our delivery is typically at least 10% higher than the industry benchmarks, due in large part to the fact that we monitor our e-mail delivery constantly, take immediate action to resolve delivery issues (as is so colorfully described in the article) and are part of the "Sender Score Certified" program mentioned at the end.
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