The Key to E-mail Marketing

In case I sound like a broken record about e-marketing segmentation, today’s post in E-marketer starts with this sentence:  The ability to segment and target audiences is key to online marketing, and email is no exception.

The article takes a look at how corporate marketers think they are doing with regard to segmentation in their e-mail marketing.  It goes on to say:  …. most marketers believe—in spite of their self-satisfaction—they could be doing much more with their customer data. In fact, 83.66% of respondents said they could be doing more—or significantly more—to realize the full potential of their client data. 

Can you be doing more?

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