My annual December blog post aims to help us understand what mattered most in the world of technology over the past year. And, I take a look ahead to where technology is going — and how this will affect the arts.
This year feels different from the past few years. In my more recent previous year-end posts, the changes felt incremental. This year it seems as if we’ve arrived at the end of a big and important chapter in the history of the internet, and we’re just now turning the page and taking a glance at what’s to come.
The chapter-ending signals are many. To start with, we’re essentially finished with the adoption phase of the internet. For the past decade, we’ve been tracking the arts audience’s usage of the internet to get a clearer understanding of what portion of our audience is online — and how many of these patrons we could effectively build digital relationships with.
That story is basically told. Everyone is online, and pretty much everyone has a smartphone. And by everyone, I mean 85-95 percent of your audience. Even older patrons are online, and they are behaving just like everyone else. While they may not be on Snapchat, they do have fast internet, so they are checking their email and buying products and services online, and their expectations of speed and service are just as high as anyone else’s.
This year’s story also includes a big black cloud of data breaches. Read the Article