Today’s blog post is written by Alyssa Jean, Sales Development Representative, PatronManager.
A “trusted advisor” can generally be described as a person whom someone trusts to guide them through a transactional process. Their role in a sales transaction is to help people make an informed decision based on their specific wants and needs, rather than swaying them one way or the other based on business incentives. Odds are, you’ve had an experience with a trusted advisor at some point in your life, whether it was shopping for a new car, seeking out advice on which washing machine to buy, or making any other significant purchase where an outsider’s knowledge in a particular industry was helpful.
I think you see where I’m going with this… in a similar manner, we in the arts should be employing our box office and customer service representatives to work on behalf of our patrons as trusted advisors. Think about it! At the end of the day, your organization should want your patrons to purchase tickets to shows and events that they will enjoy and that will ultimately inspire them to come back over and over again. So what exactly does it take to evolve from just a ticket-seller to a trusted advisor? Put simply, a deep understanding of what your organization has to offer as well as a deep understanding of what your patrons’ wants and needs are.Read the Article