I’ve long been an advocate of skillfully using video to market arts events. After all, showing people a snippet of an upcoming production or an interview with an artistic director is so much more compelling than a quote from a local critic. Over the past few months, I have seen more and more arts organizations beginning to move in this direction.
That said, I would suggest as a field we are not moving fast enough. I caught a recent article published by the Fortune that quoted an interview with a senior Facebook executive, who described the astonishingly fast adoption of video on Facebook. Read the Article