Today’s blog post is written by Cheryl Dolby, Senior Sales Development Representative, PatronManager.
What do these three things have in common?
First, some background — several years ago, in a former career, I was a Broadway press agent. Among the dozens of Broadway shows I represented were Pippin and Chicago, two Bob Fosse musicals very much in the news now as a result of the FX limited TV series Fosse/Verdon, nominated this year for 17 Emmy Awards.
When I worked on Pippin, I was an associate in the PR office of Harvey Sabinson, one of Broadway’s legendary press agents. The standard process in Harvey’s office was that he and the show’s producer would come up with a marketing blurb and, using that as our main message, the associates would then do all the daily marketing work for the run of the show.
In this case, the marketing blurb was “Pippin is the story of a young man searching for fulfillment, just like any other young man today, except his father is Charlemagne, ruler of the Holy Roman Empire.” Remember, this was 1971-72, so “searching for fulfillment” was the mantra of the day.
My reaction? If that’s what you say the show is about, then that’s what I’ll market.
Until…Read the Article