Today’s guest blog post is written by Samantha Colbert, Client Administrator, Patron Technology.
If you’re a Facebook user, you may have seen a status along the lines of this at one time or another:
“Since life is not only made of photos, I’m going to see who reads a post without a picture. If no one reads this post, this will be a short experiment. If you are reading this status leave a one word comment about how we met.”
The fact is, this Facebook status is correct. Posts with photos get 39% more interaction. I know when I’m sitting on the couch, with my tablet or phone in my hand, scrolling through my Facebook or Twitter feed, an image will catch my eye long before a text post does, and if it’s cute, or pretty, I might even click “Like.”
So, how can you create an image with all the pertinent information you want to come across, and still make sure it’s engaging? I recently attended a conference that was hosted by the National Arts Marketing Project (NAMP), and every panel that I went to about advertising on social media, or on the web in general always discussed images and videos. Text only posts appear to be a thing of the past!
Here are a few highlights on how to make your images more engaging:Read the Article