Today’s blog post is written by Kevin Patterson, Senior Account Executive, PatronManager.
Last month, I had the opportunity to attend two conferences: the 2019 Art House Convergence Annual Conference, and the INTIX (International Ticketing Association) Annual Conference and Exhibition. While Art House Convergence focuses primarily on film, and INTIX on the broader ticketing industry, there are always crossover issues that resonate between the two.
This year, I found both conferences were more centered around the idea of “connecting with audiences” than I have ever seen in past years. Previous iterations of these same conferences were often focused on the idea of just making the transaction process as frictionless as possible. Now more cultural leaders and their teams are interested in making deeper connections with the patrons who walk through their doors.
I found that two questions came up repeatedly during conference sessions and networking discussions:
- How can we move beyond the transactional and engage with audiences to improve their overall experience and increase retention?
- What role is technology playing to connect us with our audiences?