Today’s guest blog post is written by Kevin Patterson, Senior Account Executive, PatronManager.
Recently, I was having coffee with a friend. He asked me about an event I had attended with my wife, a fish and chips night at a local English Tea Room. The Tea Room is known in the area for its English ownership, authentic tea selection, afternoon high tea, and special English-themed events; in this particular case, an authentic fish and chips dinner.
My friend Will asked me for my opinion of the evening, and I shared with him just how much we enjoyed it. Will said that he and his wife were initially interested in attending the same event. However, when he went online to buy tickets, he abandoned the purchase as he felt that the total amount to be paid didn’t equal the perceived value he would receive by attending the event.
This event involved purchasing a ticket for a seating time (6:00 pm, 6:30 pm, etc.), and quantities were limited, so tickets were only available online. The cost of a ticket was $35.00, so with a per-ticket fee of $3.50 a couple could expect to pay $77.00 plus tip for the evening, say another $14.00 for a total of approximately $91.00. Though the dinner included a full meal, tea, beer or wine, and dessert, Will felt that this total price was beyond the perceived value provided. He wanted more information, a patron recommendation with which to evaluate his decision.Read the Article