Today’s blog post is written by Paul Miller, Senior Director, Sales & Marketing, PatronManager.
With credit to Mark Zuckerberg for the title of this post, the best line I read in a blog post last month was this: “If there is no experimentation, the art form becomes a museum.”
So says Michael Halliwell in this article about an innovative digital staging of a new production of Aida at Opera Australia. By using high-definition screens that move on the stage, the company is essentially taking a page from the blockbuster adventure movie playbook: the actors are real, but everything around them is computer generated.
My first reaction was how this approach could be quickly rejected by opera purists who might solely see it as an artistic decision. I understand the disappointment in substituting ten large television screens for the epic sets, live animals, and realistic props of opera-past. But more than taking an artistic risk, this company has embraced a solution that could be a game-changer for both the artistic and financial sides of their business. Read the Article