Today’s guest blog post is written by Samantha Colbert, Senior Client Administrator, PatronManager.
Around this time of year, you’ll start to see gyms and fitness centers offer huge discounts for new members joining in January; a result of New Year’s resolutions that they’re “really going to stick to this time!” A lot of people will join gyms this month, and some of them will stick with it, but most won’t. However, many gyms, while happy to make the quick New Year’s resolution buck, are more invested in getting patrons who will continue to come back, make progress, and be someone who says “look at what I was able to do at this gym!” The long-term patron is far more profitable to them than the New Years Resolution-er.
There are many ways that gyms work to get long-term patrons in their doors. What’s to say that some of those tactics couldn’t work for an arts organization as well? Help your patrons meet their resolution of attending several arts events this year by trying out a few of these strategies that gyms and fitness centers are already doing. Your organization might already be doing some of these, but others may be entirely new concepts:Read the Article