I’ve been chatting with the folks at Wootric and realized that the services they provide for free to nonprofits might be of interest to our blog readers. I invited Lisa to write this post to introduce the idea of NPS surveys and explain how to get started. – Michelle Paul, Managing Director, PatronManager
Today’s guest blog post is written by Lisa Abbott, VP Marketing, Wootric.
Regular, repeat attendees are the lifeblood of arts organizations. Ensuring that they have a positive experience keeps them coming back.
One of the easiest ways to monitor experience and address the challenges of patron loyalty is to start a customer feedback program, which helps your organization build a relationship with your patrons through communication and listening.
Customer Feedback Programs for Increased Patron Loyalty
Modern customer relationship management doesn’t have to be complicated or involve annoying customers into filling out long, drawn out surveys for feedback. An effective customer feedback program allows you to gather useful information about your customers’ experiences simply and enables you to follow up on comments conveniently.
This feedback cycle will improve the experience your audience has and demonstrate to them that you take their comments to heart. People who know their voices are heard are more likely to become loyal customers. Loyal customers spread positive word of mouth and bring in new patrons.
All you have to do to reap the benefits of an effective feedback program is ask a single, evidence-backed question: the Net Promoter Score question.Read the Article