Today’s guest blog post is written by Paul Miller, VP Marketing & Sales, PatronManager.
In economic news, we sometimes hear that the arts aren’t doing so well. We hear that they’re losing older audiences and not gaining young audiences at a fast enough rate to support the very significant costs of doing business. But while increasing revenue remains a challenge arts organizations fight each and every day, US government data suggests that, on average, things are going pretty well.
We at PatronManager believe that our product and process help drive engagement and revenue growth better than any other solution, so we decided to analyze our customers’ metrics over the same period and compare them with government data. What we found was astounding, even to us — PatronManager customers are performing three to four times better than the national average! Here are the details:Read the Article