Today’s blog post is written by Jordan Simmons, Senior Account Executive, Patron Technology.
I recently had a fascinating conversation with an Executive Director — the two of us are roughly equivalent in age, both of us grew up in the arts and performed professionally, and now we’re both in arts management. It was a wide-ranging talk, but eventually we settled into the topic of subscriptions and season tickets. After a tortured back-and-forth, both of us ashamedly admitted to not only not being a current subscriber at any arts or cultural organizations, but also having never been a subscriber anywhere ever. How on earth could it have happened that both of us had managed to be so utterly enmeshed in the arts and yet never been a season ticket holder?
Shortly thereafter, I came across a blog post from TRG Arts titled “Inconveniently, Subscriptions Still Sustain the Arts.” I’d read it in the past, but it caught my eye again having had the conversation about this very subject just a few days prior. It’s a terrific read, but it’s also semi-antithetical to my own experience as a theatre-goer and what I know of my friends’ attendance habits. I wondered: Am I an outlier, or am I somehow representative of a certain type of arts patron? Read the Article