Today’s blog post is written by Alyssa Jean, Sales Development Representative, PatronManager.
With smartphones, tablets, laptops, and various other WiFi-enabled devices at our fingertips, e-commerce and online shopping trends have changed quite drastically over the past few years. Physical shopping malls and retail stores are no longer the primary sources for purchasing clothing, electronics, and even furniture. People are turning to the ease and convenience of online shopping from the comfort of their own homes more and more.
According to this article from Digital Commerce 360, based on a survey conducted this year, millennials complete 60% of their purchases online, which is a 47% climb from a separate survey conducted in 2017. In just two years, that’s almost a 50% increase in online shopping versus in-store shopping! These trends, however, are not just exclusive to the retail industry; consumer studies have shown a rapid increase in online ticket sales as well, particularly on mobile. Let’s look at another study.Read the Article