Last month I wrote about how our patrons are beginning to shift their access to the internet from a desktop computer to their mobile devices. Now comes fascinating new data that documents a threshold has been crossed.
Research from eMarketer shows that, for the first time, Americans are spending more time on their mobile devices than on television, as shown in this graphic:
In some ways, this comparison isn’t valid, because television is essentially a non-interactive experience and one that is site specific. The consumption of television requires that you be in a fixed place (e.g., your living room) for a set time, whereas the mobile video experience is just that — mobile. You can consume all kinds of content on your mobile device, from news and email to entertainment and social media. But importantly, now your patrons can get access from anywhere and at any time to content that used to be limited to television (i.e., streaming media). Read the Article