Today’s blog post is written by Kate Levine, Client Administrator, PatronManager.
Recently, I stumbled upon the original website for the 1996 movie Space Jam. To my delight, not only has the website never been updated, but you can still click through all of the links. This website, or dare I say “artifact,” is a joyful relic from my youth that almost feels as if it belongs in some sort of online museum. It’s flashy, colorful, and tacky — I love it, see for yourself! This got me thinking about how far the internet has come from the 90’s era of AOL, Yahoo!, and Netscape to where we are now.
Back then, the internet had a meager 10 million users. According to this report from We Are Social, as of January 2018 the internet has surpassed 4 billion users. This statistic is staggering, though perhaps not surprising as e-commerce took firm root in the 90s with new websites such as Amazon and eBay, and has only continued to grow and change the way people consume ever since.
This is an especially important note for arts organizations whose main point of sale was once either a physical box office or a reservation telephone line. Your website is now (and has been for quite some time) your organization’s calling card, so you must make sure it speaks the language of consumers today and continues to evolve with them over time. Here are a few items to focus on in this endeavor: Read the Article