As our economy moves towards a more subscription-based model, member benefits are becoming the norm. As an example, Amazon has done an incredible job layering on perks for being an Amazon Prime member, extending all the way to shopping at Whole Foods (which they acquired this past year). The notion of member benefits has been around for a long time. For decades American Express has based the entire value chain of card membership on benefits offered at a variety of levels: basic, gold, and platinum.
The arts can take advantage of this trend as well (and do more), without impacting their bottom line.Read the Article