A recent thought piece by Mark Shenton of the UK-based The Stage titled “Now audiences are Facetiming theatre shows – what next?” caught my eye.
I’ve been writing positively about the advent and potential benefits of live streaming in the arts for a long time. My first post on the topic (“The Live Video Phone-ization of the World”) was published on this blog way back in 2008. In a more recent post from 2016 titled “The Next Hottest Thing (Not Yet),” I wrote:
I still think every arts organization should start live streaming something – a backstage tour, a pre-concert lecture, a season announcement, etc. Despite the fact that live streaming hasn’t taken off as something all consumers are participating in, I’m sure it’s coming.
Well now, almost one and a half years later, it seems like more and more people are live streaming as I predicted, and organizations ought to address this “problem” as an opportunity. In yet another post called “Streaming the Future,” I suggested a solution: Read the Article