At the recent PatronManager Community Meeting in New York, I had the pleasure of sharing the stage with Maureen Andersen, President and CEO of INTIX, in a freewheeling conversation hosted by Robert Friend titled “Thriving in the Digital Age: A Candid Conversation on the Future of Technology.”
Robert asked a probing question: “With the rapid technology advancements the industry has experienced in recent years, how has this shifted the requirements in staff expertise to achieve the success non-profit arts operations require organizationally?”
Maureen started by asking for a show of hands, which showed that about half to two-thirds of attendees in the room were under the age of 35. She then pointed out that it is this generation of arts managers — “digital natives” — that will necessarily change the way organizations are run with regard to technology. I would add that those over 35 who are technology-adept will be those change agents as well. Thankfully, there are lots of those people in our industry.
That said, it’s incorrect to assume that those who are adept are also actively pursuing an understanding of new technology. They may be more likely or willing to adopt new technology than others, but there’s more to success than that.Read the Article