Wandering around the trade-show floor of a recent technology conference, I saw dozens of startups showing off their best new ideas. One company in particular jarred my expectations of what convenience is all about: Filld, “the free app that fills your car with gas.” According to their website:
“Filld is the last mile mobile fueling company that delivers fuel to vehicles, so drivers and fleets never have to stop for gas again.”
The company’s mission? To “liberate drivers from the inefficiency and stress of the gas station so they can spend time on the more essential parts of their day.”
And this is by no means the only company with this business concept. It got me thinking about the nature of convenience in our society. Frankly, I never much considered going to the gas station as a major inconvenience, so the idea of building an entire business around solving that problem seemed incredible.
Another idea along these lines, announced recently, is the Amazon Go store — a convenience store where you simply pull items off the shelf and bypass the checkout counter. Items are automatically scanned and charged to your account since you pair your phone with the store upon arrival. Amazon says it may have some 3,000 of these convenience stores open in the next few years. And in a September article, The New York Times reported on Standard Market, a startup that’s operating a similar concept in San Francisco today.
What’s clear is that what used to be considered convenient is no longer going to be good enough. We’re moving to a world of hyper-convenience. That means your patrons will begin to be more and more annoyed at things that are not convenient. Read the Article