Today’s guest blog post is written by Kevin Patterson, Senior Account Executive, Patron Technology.
Let’s face it, dogs have family, cats have staff. As a dog person, I believe there is just nothing as cute as a puppy.
So when I was asked recently to be the auctioneer at a benefit auction for a local high school, something I’ve done numerous times, I assumed the evening would pretty much be your standard fare silent and live auction with a lot of different auction items. But, what I didn’t know was that a Bernadoodle, (a cross between a Bernese Mountain dog and a Poodle) would be one of the auction items offered during the evening.
The live auction featured twenty-five items, travel to exotic locations, box seats to professional sporting events, and one-of-a-kind collector’s items, all experiences, things that you couldn’t go out and purchase easily or at all.
As organizations, especially performing arts organizations, you are in the experience business. Your patrons can consume anything, but they come to you because they crave an authentic experience. Auction items that are built on experiences will always attract more bidders and will always be more inviting to your patrons. Now back to our story. Read the Article