Today’s guest blog post is written by Zack Einstein, Implementation Specialist, PatronManager.
If you are like many arts organizations, you struggle with dwindling audiences. It makes sense, in a way: I can sit at home and binge-watch all ten seasons of Friends on Netflix while wearing sweatpants and eating ice cream. You want me to get dressed up and leave the house? Make me!
The key to motivating your audience to become repeat visitors lies in your ability to listen to their needs and act accordingly.
Prior to joining the PatronManager team, I was the Box Office Manager and Volunteer Coordinator at Civic Theatre of Allentown. One of my tasks in recent years was to plan a bus trip to see a Broadway show in New York City. I narrowed the choices down to Wicked, Anastasia, and School of Rock. I’d already seen Wicked, and it’s been open for so long, that I was leaning towards Anastasia. I asked the rest of the staff what show we should choose, and then it hit me: why don’t I ask the people who will be buying the tickets?Read the Article