Today’s guest blog post is written by Shasti Walsh, Training Specialist, Patron Technology.
Dear arts marketers: I am your prime target.
I’m a long-time arts fan and frequent single-ticket buyer to many different organizations. I’m also reaching a point in my life where I’m a bit more financially secure and my schedule is a little more predictable. Two years ago I bought my first choose-your-own package of six shows at my favorite local performing arts organization; this year I upgraded to a full season package and started looking at introductory packages at other organizations. When I receive a brochure, via mail or email, I read through it for shows that interest me, and if I find more than three or so, I start thinking “Hmm, maybe I’ll try a small subscription this year.”
But recently, on two separate occasions, I planned to buy first-time subscription packages but have yet to follow through. Why?Read the Article