Today’s blog post is written by Kevin Patterson, Senior Account Executive, PatronManager.
Recently, I watched the film Molly’s Game, an American crime drama, based on the memoir of the same name by Molly Bloom. Molly was an Olympic ski moguls hopeful who did not end up qualifying for the Winter Games after suffering an injury during trials. Leaving her sports career behind, she went on to run one of the biggest and most successful high-stakes poker games for the rich and famous in Los Angeles and New York. But, as a novice in one of the most exclusive markets in the world, how did she become so successful, so fast?
When she was first tasked with setting up a game, Molly didn’t know anything about poker or the people playing. In fact, in interviews about those early days, she said that she would show up to host a game with a cheese tray from a local grocery store and an equally cheesy mix-tape of gambling-themed songs. Fortunately, for Molly, she spent the next several months paying careful attention to everything that was said or done by the players. As she began to understand exactly who she was catering to (her audience, if you will), she was able to carefully craft every aspect of the environment to ensure a unique experience that kept players happy and returning week after week.
Remember, these players were the likes of Tobey Maguire, Leonardo DiCaprio, Alex Rodriguez, and other Hollywood and sports celebrities. They didn’t need money. They could purchase anything they wanted at the drop of a hat. So Molly had to curate a truly unrivaled event to keep them coming back time and time again.
In a recent Business 101 article entitled, “How to Create An Authentic Customer Experience, According to Poker Entrepreneur Molly Bloom,” Molly outlined what she considers to be the three golden rules to crafting the ultimate customer experience. And yes, you guessed it — these rules have a direct application to crafting superior arts experiences for your patrons. Read the Article