Today’s blog post is written by Kevin Patterson, Senior Account Executive, PatronManager.
One of the benefits of traveling for work with PatronManager is getting to visit different cities. While business is a priority, there are always a few chances to stop at local craft breweries and sample new beer. Craft brewing has exploded in America. In my home state of Indiana, there are over 120 active craft breweries (that’s a lot). With so many breweries brewing different styles of beer for every conceivable taste, it would seem a difficult feat to develop a loyal following that could sustain a business. Yet craft brewing is flourishing across America. As a percentage of the beer market, it has increased to 12.3% according to the Brewers Association. Why?
As a fan of craft beer and a former craft brewer myself, I think there are three main reasons for the success of craft brewing in America today. These reasons are simple enough to understand, and if arts organizations focused a little more on them, they just might be able to ferment the benefits that would lead to similar success. (Sorry, I couldn’t resist!)Read the Article