The impact of COVID-19 on our industry has been extraordinary and unexpected with arts organizations facing event cancellations and postponements in an effort to respect social distancing and quell transmission concerns. Having a firm grasp on how you communicate these changes will help soothe the anxiety of your patrons and could even become an opportunity to strengthen the relationship with your audiences and communities.Read the Article
Today’s blog post is written by Christa Avampato, Director of Product Development, PatronManager.
This is the second in a series of two posts about how lessons from science can inform the work we do in our arts organizations. Check out my first post here.
The parallels between a human-based organization and a honey bee hive are fairly obvious at face value. Arts and non-profit organizations buzz with activity. You can easily imagine that an executive director takes on a similar role to that of a queen bee, the leader of the hive. And those of us underneath that post work hard toward a common end goal. With this framework in mind, I’d like to delve a little deeper into the mechanics of a hive to mine the richer lessons we can learn from honey bees. Read the Article
Today’s blog post is written by Shasti Walsh, Associate Product Manager, PatronManager.
Long-distance relationships are tricky. Believe me; I travel full-time, I know. On the other hand, they have some unexpected benefits — for example, you’re less likely to take someone for granted when you rarely see them, and the distance presents an opportunity to develop great communication skills. There’s no denying that it takes some extra effort, though. You don’t want to be clingy and email/call/text all the time, but you do want to maintain a connection, and continue to grow your relationship.
Sound familiar? Even if you haven’t been in a long-distance relationship with a romantic partner, it should because it’s not unlike an arts organization’s relationship with its patrons. You don’t see them often (and when you do, it’s brief and intense); it can be difficult to know how (and how often) to best communicate with them; and you might not know how well the relationship is going until they give you a sign (ideally they donate or subscribe, but more often they just disappear).
With that in mind, I spent some time scouring the internet and reflecting upon my own experience to come up with some helpful tips for building strong, successful long-distance relationships. I focused on ones that will translate to the kinds of relationships we’re discussing here, so don’t worry, I’m not going to tell you to “talk dirty” to your patrons, I promise. Read the Article
Today’s blog post is written by Paul Miller, VP Sales – Non-Profit Ticketing, PatronManager.
In the past few years, I have felt a dramatic shift in the tone we use to communicate with one another. You only have to go through your Facebook or Twitter feeds to see the level of disrespect, incivility, and downright nastiness that some folks exhibit towards others. And to be honest, that behavior has increased dramatically since 2015, right around the time that the 2016 U.S. Presidential campaign began heating up. Our problems certainly didn’t start then, but they’ve become much worse since. And these tonal shifts aren’t just happening on social media. I’ve seen them in emails, on internal communication portals like Slack and Salesforce® Chatter, and I’ve experienced it in group conversations; that is, those rare times when we actually do talk to each other.
The arts are about human connection and communicating human stories from our stages and in our galleries. We strive to make sure those stories are accurate and empathetic, so we owe it to ourselves, our patrons, and our co-workers to convey that fundamental humanity every time we communicate. Sadly, we really don’t do too much talking anymore, and I believe it’s something we should bring back into our daily lives. Sure, written communications are effective for recording and documenting and so forth, but how many times in the past few months have you actually stopped texting mid-sentence and thought, “I could be done with this sooner if I just made an actual phone call?” I believe more talking and less typing can help us be more efficient and become more empathetic humans in the process.
I think we can agree that, as a species, our talking skills are generally far superior to our writing skills. Think about all you lose in written versus spoken conversation: body language, speech inflections, the ability to ask for immediate clarification, laughter. Unless you’re a terrific writer who has honed their style to be able to convey those attributes (emojis actually ARE valuable here), you’re not having the most efficient and effective conversation you can have. In a text, you never really know what the other person is feeling as they’re reading. And worse, you run the risk of having them received as something totally different from what you intended.
Here are some reasons why I believe more talking and less writing can help us to be better communicators and better humans.Read the Article
Today’s guest blog post is written by Alex Pagano, Education Specialist, Patron Technology.
Welcome to part two of a blog series all about pulling back the curtain on the inner workings of your office. The first blog post in this series helped you get closer to your patrons, and today I’m writing about how to get closer to your most important partners — your artists. After all, the partnership between you and your musicians, your actors, your artists, etc… is at the very core of your organization; it should be about your strongest bond, right?Read the Article
Isn’t the essence of every relationship, communication? If there is an open dialogue between two people, it signals an investment in the relationship and the hope for constant improvement.
In this blog post titled The Trouble with your Entitled Donors by Mary Cahalane, she argues a point that I think too many overlook. If you’re asking your donors how and when they would like to be communicated with, and they go to the trouble of telling you, that’s a signal that this donor is engaged. Thus, asking your donors how and when they would like to be contacted by you, and even how often they would like to be asked for support, is not only a good idea, it can help you identify which donors are most likely to give. Read the Article