Today’s guest blog post is written by Kevin Patterson, Senior Account Executive, PatronManager.
This is a tale of three organizations and my relationships to them as a patron. It’s an ugly story complete with a bloated email inbox, frustration, unsubscription, and lost patronage. Draw near and listen to the tale of mass email blasts: Why they are a terrible idea, and how they can cost your organization money and lost opportunity.
The first organization is one that I recently purchased tickets from for an upcoming concert. I am traveling to this city for a brief vacation and have always wanted to attend an event in this famed concert hall. Unless I were planning a vacation, I wouldn’t normally be able to see this vaunted orchestra as it is too far from my home. The initial online ticket purchase was uneventful, in fact, the organization did a good job with initial follow-up with ancillary options like parking and restaurants near the theater. Not long after my ticket purchase, however, I began receiving emails for other concerts — I was averaging two to three offers per week. I also got an email from them asking me to become a donor. I haven’t even attended the concert yet! I immediately unsubscribed from their emails (I don’t even recall giving them permission to email me in the first place). The final blow was receiving a mailing from them for another concert.Read the Article