Today’s guest blog post is written by Jason Silverman, Client Cultivation Specialist, PatronManager.
Every year, The Broadway League publishes a report summarizing the previous season’s grosses and the makeup of the Broadway audience. From this analysis, producers and theatre organizations gain a better understanding of who their audience is to determine what is working and what needs to be improved. While these statistics are specifically pulled from the Broadway market, there are some universal trends you can use to help guide the decisions you make at your own organization. Here are my major takeaways from this year’s report: Read the Article