Today’s blog post is written by Aaron Schwartzbord, Marketing Manager, Patron Technology.
I came across this recent article in The New York Times about the counterfeit ticket issue plaguing Broadway’s smash hit Hamilton. In mentioning this article to friends I’ve received every reaction possible, from “that isn’t news” to “what a great problem to have!”
The more I have been thinking about it, the more I realize that something that is not being mentioned in this conversation is the underlying technology that’s uncovering the fraud. The theatres are scanning tickets! When a ticket has a unique QR code – theatres can instantly recognize a counterfeit ticket.
Without this, when would they find out? When the people with the real tickets discovered that their seats were taken? Read the Article