Today’s blog post is written by Jason Silverman, Sales Development Representative, PatronManager.
Recently, while on vacation, I came across an article in American Theatre magazine that really struck me. Titled “The Turnover Recipe: Add New Voices and Audiences, Stir,” it addresses the massive sea change that’s taking place in arts organizations across the country. This specific passage really grabbed my attention: “Much of the subscription audience that has till now sustained the American theatre is dying off, and there aren’t as many younger people to replace them.” With this quote in mind, looking to your organization’s future, I implore you to focus your attention on your current crop of single ticket-buyers ages 18-35. This may sound obvious, but it’s worth discussing because they are the future of your organization.
As a member of this target age group, I would like to share some insight into what my expectations are when I spend money on an experience. For me, it boils down to three things: I expect to be entertained, feel engaged, and be treated like an insider. In this blog post, I’ll examine a few things you can do to address each of these points, and hopefully, turn some of those single ticket-buyers into subscribers for years to come!Read the Article