Today’s blog post is written by Kevin Patterson, Senior Account Executive, PatronManager.
Over the last two years, I have written numerous posts on how arts organizations can improve the relationships they have with their patrons. I have spoken about going above and beyond to provide a memorable customer experience, engaging individuals on a “patron journey” resulting in a deep and personal connection between customer and organization. As I sat down just over a week ago to write my monthly blog post, I opened up my laptop — nothing coming out.
You see, the day’s events had begun with 11 lives lost in a community in Pittsburgh. A single gunman had entered a synagogue while its congregation had come together to experience a communal spiritual connection that takes place on a weekly basis in synagogues, churches, mosques and other religious houses of worship across our country. Pittsburgh is a place that I gladly called home for five years. My daughter was born there. I share a personal connection with the Pittsburgh community.
Our society is fundamentally built on how we choose to engage with one another. Unfortunately, our willingness to engage has been reduced to taking sides and shouting in ideological debates, unwilling to listen to those who might believe differently because “they are just simply wrong.” Though technology and social media have done much to connect us, it has done just as much to silo us off into like-minded groups creating echo-chambers.
This is a time in our nation’s history where we need the arts more than ever. Read the Article