The thing about Google is that not only do they have a ton of information about everyone who has a Gmail account, they are getting smarter and smarter about how to make money using that information. And in turn, this can help you make more money. This article from CRM Daily highlights a new advertising service that Google is about to roll out and it might just help your organization.
The article cites a situation in which Google knows you’re a Frequent Flyer of Delta. A hotel chain that has hotels in Delta cities would be able to buy ads that target you. How about a situation in which a patron has signed up for an email list for a theater, and then you are able to buy ads to reach that person in your community? It’s not yet clear how granular this service will be, but it’s definitely worth paying attention to.
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