Indianapolis Opera

Indianapolis Opera

Since 1975, Indianapolis Opera has delivered the passion, excitement, and art of opera throughout Indiana with compelling educational, cultural, and community activities. The Indianapolis Opera Ensemble program reaches 30,000 children and adults statewide each year, with additional performances in Michigan, Illinois, and Kentucky.

Client Success Story

What were your primary business problems that PatronManager had to solve?

When Indianapolis Opera relaunched in 2015, we needed to revamp our technology to suit our new business model. We required a true CRM solution to build a better and more well-rounded picture of our customers. And because we were moving to a new venue, we also needed the ability to sell both subscriptions and single tickets.

How has PatronManager solved them?

PatronManager has helped us manage and grow impressively. First, we migrated two years of historical data, which was painless. Now PatronManager shows us a true 360-degree view of our patrons. For the first time, we can see their purchasing, giving, and communication history in real time.

What improvements have you seen?

Our single tickets increased since last year by 30%, and our donors increased by 63%. And we were also able to better measure and retain 90% of our past donors.

Anything else you can tell us?

PatronManager has quickly become an invaluable tool to attract, retain, and upgrade our patrons. It enables us to analyze data that was not previously possible and to work smarter. Every day we think of new ways to learn more about our patrons. We are in a relationship business, and PatronManager is the most vital tool in our organization’s arsenal.

*Kevin Patterson is now an account executive at PatronManager.