Spam Gets Literary Notice
As a public service for all you Spam-a-holics, I am calling your attention here to a terrific article in The New Yorker about Spam. And, I’m not talking about the food.
True to the style and quality of that publication, the article is smart, well-written and beautifully documented. If you want to know the whole story about Spam, I recommend it highly. You can read it here:
http://www.newyorker.com/reporting/2007/08/06/070806fa_fact_specter
If you’re not that interested, permit me to quote a few facts from the article – which may surprise you.
* Spammers send 1 million e-mail messages to get 15 positive responses.
* Hotmail processes 4 billion pieces of e-mail every day, and delivers just 600 million. The rest are filtered out as Spam.
* Microsoft maintains 130,000 special Hotmail accounts specifically for the purpose of trapping and examining suspicious e-mail.
These numbers are staggering by any standard. This article makes the case better than I could ever hope to, as to why e-mail marketing has now become an area of technology that is best managed by people who really know what they are doing.
Learn More about PatronManager, the powerful CRM platform that helps you sell more tickets, raise more money, and cultivate stronger bonds with your audience, all in one database.