Rich Time Online
My favorite research site has done it again. The latest research report to catch my eye dramatically demonstrates what we already know, but in a very compelling way.
The more affluent the Internet user, the more time they spend online.
What's also interesting is that as income goes up, TV usage drops a lot but radio does not. I suspect that is the NPR factor at work.
One of the things that I tried to stress last week at our conference was that more than any other communication device, your Web site must be the very best and most updated place to get information about your organization. And, if you care a lot about raising money, it looks like your most wealthy prospects are spending a lot of time online.