Eugene Carr, Patron Technology CEO, to Chair Panel at International Ticketing Association's 34th Annual Conference & Exhibition

Panel titled “From Transactions to Relationships: How Box Office Professionals Are Transforming” features executives from New York Philharmonic, Comcast-Spectator, and Adelphi Performing Arts Center

New York, NY – January 24, 2013

Patron Technology Founder and CEO Eugene Carr will lead the session “From Transactions to Relationships: How Box Office Professionals Are Transforming,” a Learning Track Panel, on Tuesday, January 29th from 11 AM to 12:30 PM on the opening day of INTIX, the International Ticketing Association’s 34th Annual Conference & Exhibition : Magical Service Sparks Real Results! Patron Technology will also exhibit at the conference, which will be held January 29-31, 2013, at Walt Disney World’s Contemporary Resort in Lake Buena Vista, Florida.

Mr. Carr has invited a three-member panel including Linda Forlini, Director of Customer Relations and Sales at the New York Philharmonic, Jessica Dulberg, Box Office Manager at Adelphi University Performing Arts Center, and Mark DiMaurizio, VP-Technology Solutions, Comcast-Spectator. The Education and Conference Programming Committees have selected “From Transactions to Relationships: How Box Office Professionals Are Transforming” to be one of five workshops that will be video recorded during the conference. The video will be available for registration through the INTIX online learning library.

During this session, the panel members will describe exactly how their jobs have changed in the past five years, and what they see coming in the future. Ticketing is no longer just about selling a ticket — it’s about building lasting customer relationships and providing personalized service. Technology now empowers staff to pursue these relationships and this higher level of service and, in doing so, has made the staff an integral part of strategic marketing.

Among the topics the panel will address are: how box office professionals are helping marketing gain insight into customers; how box office managers are able to offer better and more personalized customer service by leveraging new technology; and how box office managers who oversee a remote/part-time staff can improve their efficiency and quality of service.

Considered the most important event of the year for ticketing professionals, the INTIX annual conference is designed for people directly or indirectly involved in ticketing the arts, professional sports, college athletics, arenas, fairs and festivals, ticket distribution, and entertainment management. INTIX considers the following as pivotal topics for implementation: understanding, selecting, and implementing the latest technology to streamline processes and facilitate communication with customers.


ABOUT EUGENE CARR: Eugene Carr is the CEO and founder of Patron Technology, LLC, a New York City-based company and Salesforce Channel Partner. In 1994, he pioneered online event ticketing for the arts when he founded In 2001, he launched Patron Technology’s first flagship product, PatronMail, and in 2010, he launched PatronManager CRM, Patron Technology’s newest product. Carr writes the popular blog Wired for Culture, and his latest book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, was published in April 2011.

ABOUT MARK DIMAURIZIO: As Vice President of Technology Solutions for Comcast-Spectacor, Mark DiMaurizio oversees sales and marketing technologies for its Philadelphia sports properties (Philadelphia Flyers, Philadelphia 76ers) and all events at the Wells Fargo Center. He also oversees the CRM, database marketing and customer insight functions. Mr. DiMaurizio joined Comcast-Spectacor from GE Commercial Finance and prior to that, he was with the NBA as the League’s Director of CRM Systems and Team Technology for six seasons. He earned a degree from Brock University in l993 and an MBA from the University of Connecticut in 1995.

ABOUT JESSICA DULBERG: Jessica Dulberg is the Box Office Manager for the Adelphi Performing Arts Center. She joined the new Adelphi University Performing Arts Center in 2008, after 10 action-packed years as the Ticket and Group Sales Manager at Tilles Center for the Performing Arts in Brookville, New York. Beyond having extensive experience in such areas as staff management and training, the management of ticket inventory, and successfully running subscription sales campaigns, she brings a broad knowledge of the Long Island arts scene and communities. At Adelphi, Ms. Dulberg is responsible for the e-marketing and social media aspects of the AUPAC marketing plan, in addition to ticketing more than 175 events per season.

ABOUT LINDA FORLINI: Linda Forlini is the Director of Customer Relations and Sales for the New York Philharmonic. A ticketing professional since 1985, Linda has held positions at the Naples Philharmonic, the Los Angeles Theater Center, the New Jersey Performing Arts Center and now with the New York Philharmonic at Lincoln Center. In her current position she is responsible Customer Satisfaction at all touch points. Ms. Forlini has served on the INTIX Board of Directors and also served as Chairman of the Board.

ABOUT PATRON TECHNOLOGY: Patron Technology, LLC was founded in 2001 by industry veteran Eugene Carr, and its email service PatronMail, its first flagship product, is currently used by organizations across the United States and abroad. The company’s PatronManager CRM system, launched in 2010, was developed in partnership with and the Salesforce Foundation and has more than 300 clients. PatronManager is a 100% cloud-based system that integrates box office ticketing and subscriptions, development, marketing, and staff collaboration on the platform. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Patron Technology is dedicated to educating the non-profit community about e-marketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Director of Product Development) co-wrote and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. In addition, the company presents a regular schedule of live e-marketing seminars across the country, monthly email newsletters, blogs, and live educational webinars.

INTIX, International Ticketing Association’s 34th Annual Conference and Exhibition — Magical Service Sparks Real Results! January 29-31, 2013, at Walt Disney World’s Contemporary Resort, 4600 North World Drive, Lake Buena Vista, Florida 32830, (407) 939-4686.


– – – – – – – – – – –

Learn More about PatronManager, the powerful CRM platform that helps you sell more tickets, raise more money, and cultivate stronger bonds with your audience, all in one database.