Patron Technology: Summer of Conferences

Executives present at the American Association of Community Theatre National Convention and the International Association of Venue Managers 87th Annual Conference and Trade Show.

New York, NY – July 9, 2012

It’s another busy month for Patron Technology executives, who will be presenting to theatre owners, arts executives, and venue managers at two major conferences in July.

On Friday, July 13th, Senior Account Executive Greg O’Neill will be leading a 9:00 AM workshop at the AACT (American Association of Community Theatre) National Convention in New York City. Based on the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, co-authored by Patron Technology CEO Eugene Carr and Product Manager Michelle Paul, the workshop addresses the technological advances and shifts in consumer behavior that have changed the way arts organizations approach their audience development efforts and how they can use social media to build better awareness.

The 9:00 AM session covers the essential techniques needed to build long-lasting patron relationships, including ways to use social media and maximize Twitter and Facebook posts to engage patrons and a discussion about why e-mail is still the most powerful digital marketing technique available and Customer Relationship Management (CRM) paves the way for more effective marketing and dramatically better patron service.

Patron Technology is also a featured exhibitor at the convention, which will be held July 12-14th at the Millennium Broadway Hotel and Conference Center, located in the heart of Times Square at 145 W 44th Street, New York City, NY, 212.768.4400.

On Monday, July 23rd, Founder and CEO Eugene Carr will be a featured guest panelist at the International Association of Venue Managers 87th Annual Conference & Trade Show, speaking on “Ticketing – New Trends and Technology 2.0 Get the Ticket! What’s New, What’s Hot, What’s Not.” Moderated by Ryan Cross, Senior Marketing Executive, Q Media in Denver, the panel features ticketing top brass who will evaluate and discuss the latest promotions in ticketing, technology, and current trends in the industry. The session, scheduled from 11:00 AM to 12:15 PM, will highlight how to increase online presence, benefit from ticket integration systems, have mobile ticketing technology improve revenue streams, and continuously keep customers engaged.

Patron Technology will also be exhibiting at the Conference & Trade Show, which will be held July 21-24th at the Greater Fort Lauderdale/Broward County Convention Center, 1950 Eisenhower Boulevard, Fort Lauderdale, FL, 954.765.5900.


ABOUT EUGENE CARR: Eugene Carr, founder and CEO of Patron Technology, has been an innovator in the area of e-marketing for arts and cultural organizations since 1996, when he founded Initially funded by and Comcast, it became an award-winning nationwide arts calendar and online ticketing service. Mr. Carr earned a BA in history from Oberlin College and a music degree from Oberlin Conservatory, earning Phi Kappa Lambda honors, and then earned an MBA from Columbia Business School. He worked in arts management serving as the Executive Director of the American Symphony Orchestra from 1991 to 1996. Mr. Carr is the author of Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century (2011) as well as three previous books on e-marketing: Wired for Culture: How E-mail Is Revolutionizing Arts Marketing (Third Edition) (2007), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective E-mail List (Second Edition) (2007), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005). He also writes a blog: Wired for Culture.

ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM), ticketing, and e-mail marketing technology. Its PatronManager CRM system, launched in 2010 and developed in partnership with and the Salesforce Foundation, is a 100% cloud-based system that integrates box office functionality, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts not-for-profit organizations and used by arts and cultural clients in all 50 states and eight countries overseas. Patron Technology is dedicated to educating the non-profit community about e-marketing and, in the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. The company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.

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