Patron Technology to Present Workshops at the Annual GALA Choruses Conference
New York, NY — Patron Technology today announced that Sales Manager, Greg O’Neill, will speak at the upcoming GALA Conference to be held in Columbus, Ohio. Mr. O’Neill holds an MA in Theatre Arts from San Francisco State University, and has an extensive background in sales and marketing, including two years in the Advertising & Marketing Dept. of Better Homes & Gardens and one year in the Sales & Marketing Dept. ofVeranda magazine.
Mr. O’Neill is scheduled to present two workshops titled, Arts & Non-Profit E-mail Marketing: The Essentials and E-mail Power Techniques, and Next-Generation Web Marketing. The first session will cover basic e-marketing techniques, presenting tips for subject line and e-mail design, list building techniques, behavioral list segmentation, as well as case studies, and will take place on Sunday, September 6th, 2009 at 10:00am. The second session, to immediately follow the first, will examine the steps of creating an e-mail marketing strategy, from a detailed review of design techniques to reports on day-of-week targeting, as well as explore some of the fastest growing trends in online marketing including: facebook, blogs and streaming video.
GALA Choruses, Inc. is a 501 (c)(3), not-for-profit organization serving the GLBT choral movement. GALA Choruses fosters the artistic and organizational development of 150-plus member choruses and 7,500 singers through a wide variety of programs and services. The GALA Conference is held each year in North America.
About Patron Technology:
Patron Technology, Inc., an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company strives to revolutionize arts marketing by enabling organizations to maximize the potential of marketing and communications on the Internet. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 1,600 institutions in all 50 states and eight foreign countries.